DtB workshop leading
Bea Giermasińska is a strategic designer & researcher working at the intersection of foresight, strategy and human-centered design. As a Head of Research & Strategy at Airnauts, she helps digital businesses understand changing trends, improve customer experience and clarify their unique positioning in the market. Over the last 8 years, she advised clients on global projects – from urban strategies for sustainable cities of the future including Penang South Islands, Frisco, NEOM, digital services for corporations such as ING Group and Volkswagen, to numerous start-ups and brands. Her focus is designing the future, in which humanity and business performance are equally important. Bea holds a Masters Degree in Strategic Design and Management from Parsons School of Design, New York. She enjoys long walks with her dog, sketching, naps and factual optimism.