3 - 11 July 2021

Design talks Business Summit | day I

Date

10th July, 10:00 - 16:30

What is the role of business in key social challenges of the modern world and what ecological responsibility lies with it? How to design products and services using available resources? How to react to dynamically changing market demands? How to design the invisible, that go beyond form and function?

The fifth edition of Design talks Business Summit is aimed at entrepreneurs, designers, and agents of change. During two days of meetings with workshops participants will gather strategic pointers and tools, get introduced to case studies of implementations and methods of designing changes in the business. The event allows joining an international group of professionals, who work on a border of design and business. DtB Summit is a chance to undertake transdisciplinary actions and establish a network of relations and idea exchange.

Variability, uncertainty, complexity, and ambiguity - VUCA for short, is a military term describing rules of crises. They require increased alertness and formulated unconventional acting methods. Today, in a reality subjected to constant and dynamic changes, this term becomes useful in a business environment. Modernity requires that entrepreneurs step into the unknown areas and take up new challenges.

Challenges posed by today’s reality liberate unusual potential. Redefining values leads to the creation of smart products and services based on innovative business models. Mindfulness in behavior and the ability to reacting quickly is a necessity to achieve it. Relying on habits and tested strategies carries a risk of producing outdated solutions.

Design in business is a tool, work culture, and strategic process, which allows designing solutions matched up for modernity. We believe that direct knowledge and skills exchange in this field, cannot be replaced by any digital content. That is why we want to invite you to real-life meetings of design and business during the annual edition of Design talks Business Summit.

DtB Summit coordinators: Päivi Tahkokallio, Hernyk Stawicki.

The first day of DtB Summit will begin with a series of inspiring presentations, which are going to stimulate participants’ hunger for knowledge and exploration of innovative ideas. We will listen to an international group of experts, who are going to talk about new directions and innovations in business and contemporary social transformations of human needs.

During the case study segment, participants will learn how to design a responsible and balanced business. We will get to know the ins and outs of product design, strategizing and services of certain companies. Experts are going to show and share their journey - from concept to reflections, a critical look and verification of needs to the conclusion. All while keeping in mind ethical, ecological and environmental matters.

Afterward, participants will get a chance to use a few forms of interaction - suited for their preference and temperament - during the networking section. Extraverts, as well as introverts, will choose what’s best for them.

The following item on the agenda is the practical part, where we will take charge and test our new knowledge. We are going to try out new tools and useful design methods firsthand. Representatives of successful Polish and international companies will join us and also take part in workshop tasks. 

Additionally, during the Polish Backyard segment we will have an opportunity to listen to Polish entrepreneurs and experts. It is going to be a moment of honesty and a chance to talk about the Polish market and its challenges. We will dwell on equity in companies, business psychology and the reality of implementing projects.

PROGRAM DAY 1: >>> DOWNLOAD PROGRAM PDF <<<

10:00 - 10:20 | introduction, welcome & morning warm-up session [en] ​
 
10:20-11:50 | theoretical block - inspirational keynotes [en] 
inspirational keynote | Circular Systems Design [en] | dr. Leyla Acaroglu (au), Unschools
inspirational keynote | Urban-Rural enterprise [en] | John Thackara (uk), Doors of Perception
 
11:50 - 12:20 | networking online [pl and en]
 
12:20 - 13:40 | theoretical block – case study [en]
presentation case study | Designing Human-Machine Interaction for Autonomous Systems [en] | Sabine Berghaus (de), Siemens
presentation case study | The Responsible Business - My learnings from working at Patagonia [en] | Yannick Meijers (nl), Patagonia
 
13:45 - 14:15 | theoretical block polish backyard - lectures [pl]
session are carried parallel
lecture | Rethink your work [pl] | Dominika Zielińska (pl), Workplace Solutions
lecture | Working parent - an asset for the company [pl] | Bogumiła Matuszewska-Wojtyła (pl), DrOmnibus
 
 
14:30 – 16:30 | practical block – design challenge [pl and en]
session are carried parallel:
workshops | Design Sprint - how to rapidly create innovation in business [pl] | Piotr Grocholiński, Beata Michalska-Dominika (pl), Klientocenryczni 
workshops | Rituals - a shield and protection for team in the times of plague [pl] | Grzegorz Kosson (pl), Kosson 
workshops | Tools to meet new needs [pl] | Paulina Kisiel, Ewa Chudecka (PL), PPNT Centrum Designu Gdynia 
workshops | Attention, focus and time well spent [pl] | Piotr Bucki (pl), Bucki Pro 
workshops | Disruptive Design for Pandemic Times [en] | Lourdes Martinez (pe), Beta User testing & Experimenting 
workshops | Fundamentals of Remote Facilitation [en] | Onat Vural (tr) Atölye 
 
 
 
Check in at GDD platform and take part in unique Design talks Business Summit online edition.

All events within the main stage and small stage will be translated simultaneously. As part of the conference, it is possible to participate in workshops and challenges for which the previous subscriptions. Workshops, challenges, and conversations marked [en] require knowledge of English, while those with [pl] will be handled in Polish. Please choose carefully the workshops and challenges as several of them take place in parallel.

Design talks Business Summit team:

PPNT Gdynia | Design Centre: Paulina Kisiel, Ewa Chudecka, Natalia Kawczyńska, Karolina Cygert;

Change Pilots: Henryk Stawicki, Justyna Turek, Maciej Otrębski, Paweł Kupczak, Ewa Browarczyk

 

Speaker

  • Päivi Tahkokallio is President of BEDA, The Bureau of European Design Associations with 47 member organisations in 25 European countries, leading creation of next generation design policy for Europe, and Founder and CEO of Tahkokallio Design+, a design thinking and strategic design agency from Lapland, north Finland. With her track record on strategic and social design Päivi has been called the mother of Arctic Design, a design approach to support sustainable development of the Arctic. She has extensive experience in the inclusive approach to design through her earlier career at the University of Art and Design Helsinki (now Aalto ARTS) and The National R&D Centre for Healthcare and Wealth, and through leading European Design for All networks. Päivi is Chair of Design Committee of Lapland Chamber of Commerce, Advisor to the Board of Ornamo Art and Design Finland, and Fellow of Royal Society of Arts in the UK.

    full bio

  • Sabine is a UX consultant at Siemens Corporate Technology in Munich. She is passionate about exploring how technology impacts human behavior, businesses, and society. After starting her career as user researcher and working as UX designer in different digital agencies for a couple of years, she joined the Institute of Information Management of the University of St.Gallen to research, teach, and consult on mobile business and business innovation, while pursuing her PhD on digital transformation strategies.

    full bio

  • Onat graduated from Bahçeşehir University in Turkey with a degree in International Trade and Business Administration and completed his graduate studies in Strategic Design and Management at Parsons, The New School, New York. During his graduate studies, he had the chance to have research studio classes from IDEO’s Lead Designer in NY and has also done an internship as a Service Designer at Fjord.

    full bio

  • He try hard to live his life on the edge and outside comfort zone. Because he believe that’s where you learn, grow and transcend. He practice outdoor sports, but do not excel in them. It's the connection to nature that fuels his passion. Luckily, working at Patagonia allows him to do both. Patagonia’s way of doing business is outside of many companies' comfort zone, and yet the company keeps growing & transcending the status quo.

    full bio

  • Strategic Designer Beta Design Studio. Focused on the application of HCD frameworks to improve users experience both in the private and public sector. +10 years of experience in innovation projects in Peru, USA and Europe. Teacher of Design Thinking and Innovation courses in UP, UTEC and Co 23. Mentor in UTEC Ventures and Emprende UP.

    full bio

  • Sustainability provocateur and cultural protagonist Dr. Leyla Acaroglu challenges people to think differently about how the world works. As an award-winning designer, UNEP Champion of the Earth, sociologist, and entrepreneur, she developed the Disruptive Design Method and designs cerebrally activating experiences, gamified toolkits, and unique educational experiences that help people make the status quo obsolete.

    full bio

  • Writer and bioregional designer. He curated the celebrated Doors of Perception conference for 20 years, and was commissioner of the UK social innovation biennial Dott 07 and the French design biennial City Eco Lab. Since 2011, Thackara has curated workshops in 20 countries on the theme: Pathways to sustainability. He is visiting professor at Tongji University in Shanghai, and curator of the Social Food Forum. His last book - How To Thrive In the Next Economy: Designing Tomorrow's World Today - has just been published in China.

    full bio

  • Together with leaders and teams co-creates an organizational culture based on a sense of psychological safety, thanks to which teams work with joy, purpose and sense of pride. He helps organizations, owners and management boards to quickly discover the identity, essence and DNA of the organization and the brand, thanks to his authors’ patented “Brand Impulse®” method. A writer, in love with stories, sensitive to places and their “genius loci”. He is looking for the undiscovered symbols, meaning and connection between past and future. He thinks, speaks and dreams in English, Russian and Hebrew.

    full bio

  • An entrepreneur with 10 years of experience working on digital solutions. Cofounder of the DrOmnibus startup, leader of digitized therapy for children with autism. Business consultant primarily for companies in the medical and educational industries as well as those with social potential. Earlier, she worked in marketing for the largest Polish and foreign brands, as well as with the media as a journalist for many widely read titles in Poland.

    full bio

  • Co-owner and Head Architect of Workplace studio. Responsible for development and managing a team of architects, designers and researchers. She takes a holistic approach and focuses on the idea of life-centred design. Her strength is designing for business with the use of research, strategy, and design.

    full bio

  • An Design Management expert, art historian and interior designer. In 2019, she completed post-graduate studies in Design Management at SWPS, under which she develops her competences related to Innovation Management. She has been working at PPNT Gdynia | Design Center since 2013, where, she supports companies in implementing design processes and co-creates the Gdynia Design Days festival.

    full bio

  • Piotr Grocholiński has extensive experience in creating strategies, business models, segmentation, product management and conducting changes in the organization. He gained his experience working in multicultural environments, including ING Bank Śląski, Nordea Bank, LG Petro Bank and independently implementing business support for companies from various sectors.

    full bio

  • Piotr is an architect who does not design, an academic teacher who does not fit schemes, a communication fanatic addicted to analyses and a social psychologist always looking for WHY? He considers himself a modern-day Hermes – a researcher who combines different inspirations to come up with new solutions. He collects ideas and merges them into new ones and he aims to build it all on a solid neuroscientific base.

    full bio

  • Creative Director of Gdynia Design Days. Her daily work focuses on precise observation of trends in order to tailor the programme to the user needs and touch most disputable issues. She graduated from the Faculty of Architecture and Urban Planning at the Gdańsk University of Technology. She devoted her dean's leave to work in an architectural office in London. Awarded the title of Strategist of the Year 2017 by “Design Alive Magazine”, nominee for the person of the year in “Pomorskie Sztormy Award” by "Gazeta Wyborcza Trójmiasto". On a daily basis owner of the interior design studio.

    full bio

  • Maciej likes it when people wear smiles, things look good, words read well and smart ideas shine. He helps companies, start-ups, and non-governmental initiatives to bring their value to the light. Daily, he supports food industry companies in the process of adapting to plant-based eating megatrend. He believes in the meaningful connection between people beyond digital interaction. A Core member of Change Pilots strategic design consultancy. Strategic Partnership Manager at RoślinnieJemy. DtB Insights Coordinator at the Design talks Business Summit. 5 years of experience in Team Manager at TedxKraków.

    full bio

  • A passionate UX/UI and service designer with several years of experience in creating great and valuable products while having fun. His goal was always to help people – that’s how, with a strong background as a creative designer, He became a human-centered solutions creator. Paweł does his best to be a partner that can help people be less afraid of making products/services work differently or/and better. He believes that all projects, that he has a chance to work with, provide the joy of use to the users. Core member of Change Pilots strategic design consultancy. DtB Insights Coordinator at the Design talks Business Summit.

    full bio

  • Daily, Filip does his best to ensure that transparent communication is considered an asset, the impact of chaos on organization is minimized and that users/clients can appreciate the reliability and timeliness of work. He makes sure that projects happen and they happen to succeed or bring an extra value to the team or users. He uses an analytical approach to connect dots and bring solutions to a problem. Enthusiastic about new challenges and always keen to help, especially with demanding issues like life in general. Key Account Manager at Jazzy Innovation. Member of Change Pilots strategic design consultancy. Partnership Coordinator at the Design talks Business Summit.

    full bio

  • Ewa is a multidisciplinary designer and art director based in Europe. Her workflow is based on combining graphic design, art, and 3d elements. She studied Art of New Media in Warsaw/Poland and has been working independently, as a head of design studio, since 2014. Specialized in visual identity and animation, enjoying looking for new challenges and inspiration by working with new tools. Her experience comes from many years of working with the media - information channels in Poland. At Change Pilots, Ewa shares her knowledge in deep research based on changing human behaviors - related to art, culture and events. Core member of Change Pilots strategic design consultancy. Visual Coordinator at the Design talks Business Summit.

    full bio

  • Henryk helps organizations create product and service scenarios based on design strategies. He facilitates design processes using sustainable and circular principles whenever possible.

    full bio

  • Design researcher, process facilitator and initiator of the ideas. Creates experiences and systems that allow brands, organizations, and events communicate integral value offered to their users.

    full bio

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