What is the role of business in key social challenges of the modern world and what ecological responsibility lies with it? How to design products and services using available resources? How to react to dynamically changing market demands? How to design the invisible, that go beyond form and function?
The fifth edition of Design talks Business Summit is aimed at entrepreneurs, designers, and agents of change. During two days of meetings with workshops participants will gather strategic pointers and tools, get introduced to case studies of implementations and methods of designing changes in the business. The event allows joining an international group of professionals, who work on a border of design and business. DtB Summit is a chance to undertake transdisciplinary actions and establish a network of relations and idea exchange.
Variability, uncertainty, complexity, and ambiguity - VUCA for short, is a military term describing rules of crises. They require increased alertness and formulated unconventional acting methods. Today, in a reality subjected to constant and dynamic changes, this term becomes useful in a business environment. Modernity requires that entrepreneurs step into the unknown areas and take up new challenges.
Challenges posed by today’s reality liberate unusual potential. Redefining values leads to the creation of smart products and services based on innovative business models. Mindfulness in behavior and the ability to reacting quickly is a necessity to achieve it. Relying on habits and tested strategies carries a risk of producing outdated solutions.
Design in business is a tool, work culture, and strategic process, which allows designing solutions matched up for modernity. We believe that direct knowledge and skills exchange in this field, cannot be replaced by any digital content. That is why we want to invite you to real-life meetings of design and business during the annual edition of Design talks Business Summit.
DtB Summit coordinators: Päivi Tahkokallio, Hernyk Stawicki.
The first day of DtB Summit will begin with a series of inspiring presentations, which are going to stimulate participants’ hunger for knowledge and exploration of innovative ideas. We will listen to an international group of experts, who are going to talk about new directions and innovations in business and contemporary social transformations of human needs.
During the case study segment, participants will learn how to design a responsible and balanced business. We will get to know the ins and outs of product design, strategizing and services of certain companies. Experts are going to show and share their journey - from concept to reflections, a critical look and verification of needs to the conclusion. All while keeping in mind ethical, ecological and environmental matters.
Afterward, participants will get a chance to use a few forms of interaction - suited for their preference and temperament - during the networking section. Extraverts, as well as introverts, will choose what’s best for them.
The following item on the agenda is the practical part, where we will take charge and test our new knowledge. We are going to try out new tools and useful design methods firsthand. Representatives of successful Polish and international companies will join us and also take part in workshop tasks.
Additionally, during the Polish Backyard segment we will have an opportunity to listen to Polish entrepreneurs and experts. It is going to be a moment of honesty and a chance to talk about the Polish market and its challenges. We will dwell on equity in companies, business psychology and the reality of implementing projects.
PROGRAM DAY 1: >>> DOWNLOAD PROGRAM PDF <<<
All events within the main stage and small stage will be translated simultaneously. As part of the conference, it is possible to participate in workshops and challenges for which the previous subscriptions. Workshops, challenges, and conversations marked [en] require knowledge of English, while those with [pl] will be handled in Polish. Please choose carefully the workshops and challenges as several of them take place in parallel.
Design talks Business Summit team:
PPNT Gdynia | Design Centre: Paulina Kisiel, Ewa Chudecka, Natalia Kawczyńska, Karolina Cygert;
Change Pilots: Henryk Stawicki, Justyna Turek, Maciej Otrębski, Paweł Kupczak, Ewa Browarczyk