This is the third time Gdynia Design Days will feature a series of workshops called Create and Carry focused on the business side of working in the creative industries. This year's event includes five inspirational encounters to help us avoid mistakes in developing our own business, make it easier to establish new professional and social partnerships, along with the chance to exchange experiences.
Actioning business ideas through initial design of strategies and product lines allows us to increase our chances of success, and yet we're not able to predict everything. Getting started in trade is above all else the process of surviving crisis after crisis. During this year's Create and Carry event we will prove that every crisis is also a potential opportunity for development. Scaling your business, developing pricing strategies, negotiating, creating text to go with your products and making YouTube clips are only some of the aspects which will be touched upon during our inspirational lectures, workshops and consultations. Meetings will motivate us to work and equip participants in practical skills needed to enhance our entrepreneurial, creative and analytical abilities. Those invited to lead some of the events include an expert in sales, a business coach and the author of a bestselling book about copywriting.
9th of July, 18:00-19:30 | Monday
lecture | How do crises arise and how to use them for development?| Marcin Wanke
- Explanation of the structure of the human nervous system and ways of processing external information into decisions.
- The priority of emotions in relation to the intellect - how to manage them.
- Sources of crises and ways to use them for self- and business development.
- Each crisis is a potential opportunity.
10th of July, 10:00-16:00 | Tuesday
workshops | How to create an effective business strategy and negotiate terms of sale? | Paulina Ciecierska
11th of July, 18:00-19:30 | Wednesday
lecture | How to start on YouTube? | Magdalena Przelaskowska
During the lecture you will learn how to create a YouTube channel and produce effective content. Step by step you will familiarize with basic rules concerning creating videos and tips thanks to which viewers would share your movies. You will get to know successful examples from Poland and abroad.
12th of July, 10:00-14:00 | Thursday
workshops | Paradigm Shift in communication with clients | Dariusz Puzyrkiewicz
The idea is simple - show the value in the context of what the client knows, wants, desires or hates.
You will learn persuasive sales words and phrases that directly communicate values.
13th of July,18:00-19:30 | Friday
lecture | Speak with image. Language of photography in brand identity | Małgorzata Popinigis
Careful, conscious and consistent image curation is key in the process of creating modern brand's identity. In a world where most information about a product or service is based on image and text - a well prepared visual content may help us win a lot of Clients. First step is the verification if the image that we are using is indeed, truly the essence of what we want to say. Secondly if we use certain type of image consistently, we gain trust and loyalty from our Clients. Images used to promote our brand should therefore be accurate and also consistent not only in terms of composition and colour but more importantly in terms of message that they are conveying.