How to create unique values for fashion brands in order to be visible on global market and to compete with global players?
From this lecture you will get to know about current trends in sales and marketing communication and building successful business strategy to develop the brand. I will analize main indicators such as average margin on a product or discounts given to sales partners. We will talk about costs of fashion production in Europe and Asia, and I will try to explain how it comes that you produce a t-shirt in Asia for 3$ and you need to sell it at 9 and ho wis it possible that season sale can come up to even 70%.
The lecture is part of FASHION BLOCK. Free admission.
*Lecture in Polish