6 - 14 july 2019

Meet CIRCO: the Dutch program using a Design approach to catalyse the Transition to a Circular Economy [EN]


8th July, 17:00 - 17:45


PSTP Gdynia, builiding III
spot on the map no. 8

During his lecture, JeroenHinfelaar will introduce you to the Dutch CIRCO program "Creating business through circular design".

Jeroen will present how the CIRCO desigh-thinking approach inspires, motivates and equips companies to (re)design circular products, services and business models. He will also share insights in how CIRCO realizes its impact-strategy in a public private partnership, and will discuss the crucial role of designers as circular change agents. CIRCO already empowered 250 companies, including cases of corporates ao. Philips, Starbucks, Aupingand many SMEs in all kinds of sectors.

The Embassy of the Netherlands in Poland has invited CIRCO / Mr. Hinfelaar, to express its support to the concept of the Circular Economy. Design is where circular thinking starts.
*Lecture in English



  • Jeroen is senior strategy designer, manager and entrepreneur, and is co-founder and program manager of the CIRCO program.

    full bio