This is the third time Gdynia Design Days will feature a series of workshops called Create and Carry focused on the business side of working in the creative industries. This year's event includes five inspirational encounters to help us avoid mistakes in developing our own business and make it easier to establish new professional and social partnerships.
Photography is a powerful language allowing us to express emotions and values in an universal way. How photography can be used to successfully communicate with our Clients? How can we tell stories using images, that will capture imagination of our audience and maybe even persuade them to change their behaviour?
Careful, conscious and consistent image curation is key in the process of creating modern brand's identity. In a world where most information about a product or service is based on image and text - a well prepared visual content may help us win a lot of Clients. First step is the verification if the image that we are using is indeed, truly the essence of what we want to say. Secondly if we use certain type of image consistently, we gain trust and loyalty from our Clients. Images used to promote our brand should therefore be accurate and also consistent not only in terms of composition and colour but more importantly in terms of message that they are conveying.
*Lecture in Polish
Learn more about Create and Carry.