4 - 12 July 2020

Design talks Business Summit | day I


12 july, 9:30-17:00


300 places
Compulsory registration!


PPNT Gdynia, builiding III
building III

How design might help business thrive? In the times of unexpected turns and dynamic market changes, how can we make the best use of management tools and techniques in order to enhance the business potential of our companies? How can the innovation culture fuel product, service and business model design and enable us to respond wisely to the novel needs of our customers?

July 2019 marks the fourth time when entrepreneurs, designers and change architects will meet at Design Talks Business: Summit in Gdynia. Throughout two-day long event, attendees will become familiar with real market cases, practical strategic design tools that can enable them to address changes in their business environments better. Participants will receive useful tools and techniques essential in the process of product and service innovation, defining market potential and customer needs or integrating creative culture within their organisations. As the attendees and speakers blend into an international crowd, the event will enable attendees to discover inspiring perspectives and real-life cases from various markets.

The need for new strategic methods and tool is underlined by dynamic market changes affecting  product, service and business model design. Sticking to old habits puts companies to the risk of producing the same, old solutions. Design seen as a tool, process, work culture and strategy enables today's companies to generate solutions aligned with today's market needs. Design Talks Business: Summit is a space for meetings, sharing experiences and networking. We invite you to join 350 creative entrepreneurs and entrepreneurial designers who will attend this year's summit.

Polarisation, the theme of Gdynia Design Days in 2019, will follow us throughout the event as the areas such as will be covered: future - roots, minimalism - overconsumption, localness - globalisation, me - us, online - offline, heart - mind. These antymonies mirror complexity and heterogeneity of present needs and values today's customers expect. Each of them carries insightful information and potential during the times of constant change, uncertainty and duality of market needs.

We will kick into the first day of the event with inspiration session, where together with our speakers we will discuss new ideas and paradigm shifts. Three experts will share their perspectives and experiences based on years of research and observation of changing societies. We will boldly talk about the work where it's not just the focus on the customer, but an eye on creativity culture in business, employee wellbeing and social and environmental impact simply pays off.

Participants will deepen their insight at our Theme-focused Tables hosted by our partners from leading Polish and British consulting agencies. They will interact with attendees and share insights, valuable tools and practical tips. The first break intends to allow attendees to become more familiar with each theme, learn new inspiring tools and deliver practical know-how that can be implemented in one's daily work environment. Theme-focused Tables provide the possibility to dive deeper in particular themes, share experiences and learn from others' perspectives. Additionally, attendees seeking re-energising and willing to enhance their oxygen flow after the first session will get the chance to join the actual warm-up outside, at the PPNT patio. We'll ensure the pleasant vibe and just enough space for all the conversations at the crossroads of design and business during the break.

Next phase of DTB: summit – case study is intended cover real product/service stories shared by those who were behind creating and implementing them. It's where we'll get to know where the hurdles, challenges, epic moments of success and finding potential were.

Workshops are The let's-get-to-work part of our event, where attendees will take the lead and learn by themselves how to make the best use of the tools enabling change within business. Each of the workshops is specifically tailored to the vision of DTB: summit, as it aims to enable attendees to become maximally familiar with particular tools/methodologies within a short time span.






9:30 – 10:00 registration & morning warm-up session | hall bud. III

10:00 – 11:15 main stage – inspirations | 8

presentation | Fjord Trends 2019 | Ashley Benigno (it) Fjord
presentation | Navigating the Fog – how purpose can guide your future | Charlota Blunarova (de) IDEO
presentation | Circular (a)round - design for circularity at IKEA | Agata Czachórska (pl) IKEA

11:15 - 11:45 networking & theme-focused tables / hall building III

table 1 | Session of signal analysis | Wojtek Ławniczak (pl) Very Human Services 
table 2 | Rapid Ideation Game | Jo Ward, Alistair Ruff (uk) PDR International Centre for Design and Research 
table 3 | Service design for good | Adam Brocka (sk) kiuub studio 


11:45 -12:30 main scene - case study | 8 

lecture | The adventures of building in-house innovation labs | Slavo Tuleya (sk) kiuub studio 
lecture | An IoT strategy for the Kitchen - Kenwood | Alistair Ruff (uk) PDR International Centre for Design and Research
lecture | Furniture as Software - connecting designers & users | Mikołaj Molenda (pl) Tylko


12:30 - 13:15 networking & theme-focused tables / hall building III

table 1 | Session of signal analysis | Wojtek Ławniczak (pl) Very Human Services 
table 2 | Rapid Ideation Game | Jo Ward, Alistair Ruff (uk) PDR International Centre for Design and Research 
table 3 | Service design for good | Adam Brocka (sk) kiuub studio


13:14- 16:15 small scene - open lecture | 6

open lecture | next:land - how to build organizations of the future? | Ewa Bocian (pl) Dwarfs and Giants, Anna Zarudzka (pl) Boldare
open lecture | Different way of working can be done in Poland – turquoise organization / womenomics / beyond center | Urszula Szwed, Justyna Świerczek, Anna Pillar (pl) Dinksy 


13:15-16:15 workshops

workshop | Design your Mindset | Dorota Cetnarska (pl) | level advanced  
workshop | Understanding the persona - how to free yourself from user stereotypes and not to build your own clone | Iza Bernau-Ławniczak, Wojciech Jagodziński (pl) Very Human Services | level basic-intermediate 
workshop | Third place. What can we (re)design outside of a home and office? | Krzysztof Ożóg, Katarzyna Michalak (pl) Fuzers | level basic-intermediate 
workshop | User Research for strategy development | Alistair Ruff (uk) PDR International Centre for Design and Research | level basic-intermediate 
workshop | How to build a path to launching an in-house innovation lab? | Slavo Tuleya (sk) kiuub studio | level basic-intermediate


16:15-16:45 main scene - summary i reflections | 8


All events within the main stage and small stage will be translated simultaneously. As part of the conference, it is possible to participate in workshops and challenges for which the previous subscriptions and fees are required. Workshops, challenges, and conversations marked [en] require knowledge of English, while those with [pl] will be handled in Polish. Please choose carefully the workshops and challenges as several of them take place in parallel. It is possible to participate only in one workshop and one challenge in total. You may also chose to participate in a free lectures and talks instead of a workshop or/and challenge.

Advisory board DtB Summit

Wojciech Ławniczak (PL) Very Human Services

Wojciech is an advisor, service designer, strategist, entrepreneur with 19 years of experience. Focused on strategic development projects related mainly to service management based on innovation and design (a.o. the concepts of Human-Centred Design, Open Innovation and Value Co-creation), both for private and public sector. One of the pioneers of Design Thinking and Service Design movement in Poland. The founder of Very Human Services - design consultancy, the co-founder of Service Design Poland – service innovation think-tank. Contributes to the DTB: summit since 2016.

Maria Potoroczyn (PL/NYC) Citi Global Consumer Bank & Women in Innovation

Strategist, implementer, dot-connector. Currently driving mission-critical product innovation programs at Citi Global Consumer Bank, while scaling her nonprofit startup WIN: Women in Innovation and exploring a new side hustle in her “spare time”.  Maria is passionate about fintech products. She prides herself at doing work that has a positive impact on consumers experience, while generating top line growth. Products and services she has delivered, have helped position Citi as a leader in a highly competitive market. As the Co-Founder and Board Director at WIN, Maria grew the community from 20 to 2500 members and built out the WIN team from 3 to 30, expanding the reach of WIN’s programming from New York to London and San Francisco. Currently, Maria is spearheading a Mentorship Program and building out a Board of Directors to professionalize WIN operations. As a former innovation consultant working with premier innovation consultancies (Fahrenheit 212, SY Partners, and others), Maria has built a strong track record of creating and operationalizing breakthrough products and services for Fortune 500, private equity portfolio companies, startups, and nonprofits.

Paulina Kisiel (PL) PPNT Gdynia | Centrum Designu

Creative Director of Gdynia Design Days. Her daily work focuses on precise observation of trends in order to tailor the programme to the user needs and touch most disputable issues. She graduated from the Faculty of Architecture and Urban Planning at the Gdańsk University of Technology. She devoted her dean's leave to work in an architectural office in London. Awarded the title of Strategist of the Year 2018 by “Design Alive Magazine”, nominee for the person of the year in “Pomorskie Sztormy Award” by "Gazeta Wyborcza Trójmiasto". On a daily basis owner of the interior design studio.

Ewa Janczukowicz-Cichosz (PL) PPNT Gdynia | Centrum Designu

Wice-director of  Pomeranian Science and Technology Park, Gdynia. Manages and organizes key happenings realized in the city within design area, an annual Gdynia Design Days festival in particular. Graduate of Management Faculty at the University of Gdansk and of interdisciplinary postgraduate course in industrial design management organized by Institute of Industrial Design (Warsaw) and Warsaw School of Economics. Project coordinator of several projects and exhibitions among Europe, including EU financed projects which aim at support, development and promotion of Pomeranian designers. As a member of EIDD – Design for All Europe organization, she focuses on further development of universal design and social inclusion in the City of Gdynia.

Jerome Goh (NYC) Senior Design Lead, IDEO

Jerome works with clients to create new-to-the-world concepts for their businesses, and helps bring these ideas to life in the form of engaging user experiences. Although his expertise is in space design, he has been able to work across many industries because he has always focused on the needs of the end user.  When not in the office, he is a wannabe photographer and letterer. He enjoys working with future-generation designers by being a part-time lecturer at Parsons New School.

Michael Thomson (UK) Design Connect

As an independent design strategist and facilitator, Michael helps teams,  businesses and organisations around the world evolve their visions and strategies for growth. As President of the Bureau of European Design Associations, Michael initiated and led the high-level lobbying that persuaded the European Commission to include design in its Innovation Strategy in 2010 and subsequently authored its seminal report, ‘Design for Growth and Prosperity’. A former Board member of the World Design Organisation, Michael created and directed ‘Shaping the Global Design Agenda’, the first ever international conference on national design policy held as a part of Torino World Design Capital 2008. In 2103, Michael was appointed the inaugural Japan Design Ambassador by the Japan Institute of Design Promotion and in 2014 he became an Honorary Fellow of Aalto University. The University of Brighton recently awarded Michael an Honorary Doctorate in recognition of his significant contribution to design’.

Henryk Stawicki (PL) Change Pilots

Helps organizations create products, services and brand scenarios based on design strategies. As a co-founder of design consultancy Change Pilots, he offers a unique point of view as both strategist and designer capable of creating measurable, novel solutions. Always brings multicultural perspective thanks to years of practice abroad including New York and London and such organizations as Parsons School of Design and IDEO. Member of Service Design Polska team, Gdynia Design Days Advisory Board and Cohabitat Foundation Board. Facilitates courses on Human-Centered Design, Design Thinking and Design Management at the School of Form.

team: Design talks Business Summit

PPNT Gdynia | Design Centre: Paulina Kisiel, Ewa Chudecka, Natalia Kawczyńska;

Change Pilots: Henryk Stawicki, Justyna Turek, Maciej Otrębski, Paweł Kupczak, Ewa Browarczyk